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How Mary Spender earned 1000 true fans • How Do You Do ep.4 Mary Spender is a singer-songwriter who has built a career with her YouTube following. She has toured her original music, released various albums and made hundreds of YouTube videos all thanks to nurturing her fanbase and avoiding getting hung up on the
Time: 1:07:07
Mary Spender is a singer-songwriter who has built a career with her YouTube following. She has toured her original music, released various albums and made hundreds of YouTube videos all thanks to nurturing her fanbase and avoiding getting hung up on the old record label model. Today Mary and I chat about how musicians can use YouTube to launch their career, how to deal with the threat of AI and how to really connect with your fans.Check out Mary's channel: https://www.youtube.com/@MarySpenderWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(0:00) Introduction
(2:00) Starting YouTube
(6:10) Record label is no longer the way
(8:28) Nurturing 1000 true fans
(18:10) Live shows
(22:50) The YouTuber workflow
(34:04) Starting side channels
(37:57) AI Music & how to survive
(50:35) Meeting Mark Ronson and travel
(56:30) New music in 2026
(1:00:00) Advice for aspiring musicians
GUID: 0c2997fd-9635-4f69-b9b5-1a0658bfa418
Release Date: 21/03/2026, 10:42:00
