To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.comIn this extract, Adrian Rosenkranz (CRO at Webflow) shares the data that is redefining the role of the website in B2B marketing:

→ +125% increase in AI bot crawling on Webflow sites. The website is no longer built for humans alone

→ 6x conversion rate from visitors coming through LLMs and why it changes everything about the experience you need to deliver

→ "Own the answer": the 4-pillar framework (authority, measurement, content, technical setup) to exist in AI-generated answers

→ Is the website dead? What would need to be true for that to happen and why we're far from it

→ The Wikipedia effect: when information alone isn't enough, it's the experience that brings people back

→ Why AI will kill websites optimized only for SEO and unlock creativity for the rest

WHERE TO FIND ADRIAN: https://www.linkedin.com/in/adrianrosenkranz/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/-- WHAT IS BULLDOZER? Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.To work with us 👉 https://bulldozer-collective.com/

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Episode ID: 1000754678505

GUID: 02021b053bef3e4778d3adb69127316f7466bb97

Release Date: 11/03/2026, 16:00:00