Camilla Marcus-Dew left behind a corporate management career to pursue a bold idea, that the hygiene and beauty industry could be completely reimagined through circular design and social impact. That conviction became Amplify Goods, a social enterprise supplying some of the most circular hygiene products in the world while creating employment for people facing barriers to work, including those experiencing homelessness, disabilities, and life after prison.

In this episode, Camilla traces her journey from corporate leadership to social entrepreneurship, sharing the early challenges of building an organisation that puts both planet and people first. She opens up about the daily tension between environmental and social goals, and how the Business 2.0 framework guides her through those trade-offs. Along the way, she offers thoughtful examples of circularity in action and stories of how apparently small operational choices can accumulate into meaningful, system-level change.

Thank you Camilla for your candidness and this insightful conversation.

Amplify Goods - https://www.amplifygoods.org/

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Episode ID: 1000751900368

GUID: 69a16fa50e30955851fe76c8

Release Date: 27/02/2026, 10:22:27