Georgia is out of her seven month reading slump. All it took was the Off Campus series. Brooke, meanwhile, is planning a solo IKEA trip for lamps, content, and honestly just the vibe of wandering staged kitchens alone.This week we're across dot cakes, Spotify's birthday icon update, the rumoured Real Housewives of Melbourne comeback, and the internet's ongoing argument about polyester versus natural fibres. We also get into the clipping economy, where creators pay people to cut long videos into short viral moments, and what happens when your whole audience knows you through a 15-second clip and nothing else.From there it's influencer apology culture: Millie Savage's AI bird campaign, a Perth activewear brand that went viral for the wrong reasons, and why filming strangers at the gym feels so bad when most people already feel self-conscious just being there. What should creators actually do when their audience feels burned? And why do defensive apologies almost always make it worse?Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.comWhat Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.auOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

Episode ID: 1000769877660

GUID: 130cf41f-4d88-4883-b82b-ff8035aa4340

Release Date: 27/05/2026, 20:00:00