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Off-Label

Released: 2026-04-27

Free New

4 Episodes

Audio

Free New

4 Episodes

Audio

Released: 2026-04-27

Most Recent Episode

Damon Harrell - understand your customer, reps are important, clever doesnt mean effective

Boom - episode 4 of 'Off-label'! There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed: - why good marketing require

Time: 37:15

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Boom - episode 4 of 'Off-label'!

There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed:

- why good marketing requires a deep understanding of your customer (and this can get overlooked)

- how scientifically interesting products can not get used

- why reps are still important in an omnichannel world

A rich conversation, with zero b******t

Enjoy!

Episode ID: 1000763792333

GUID: 5f1850e0-46bb-449c-bc22-14c943d4299c

Release Date: 27/04/2026, 11:40:31

Description

Off-Label celebrates the power of marketing in the pharma industry and beyond

Feed URL

https://anchor.fm/s/1100579c0/podcast/rss

Apple Podcasts: Customer Reviews

2026-03-17

Podcast with Peter Moody

Enjoyed it. Quite a few very recognisable examples. Who doesn’t love Rory Sutherland indeed. Legend. Started a bit theoretical, once they got into the examples it was very entertaining. interesting conversation about Apple’s absence of a loyalty program and really support the pet hate of case studies in marketing. Good stuff