About
Terms
Privacy
Contact
Apple Services
United Kingdom
Apple Podcasts
Podcast
Apple Services United Kingdom
Updating
thefashionroundtable
thefashionroundtable
Released: 2026-04-02
© 2026 thefashionroundtable
Free
New
3 Episodes
Audio
Free
New
3 Episodes
Audio
Released: 2026-04-02
© 2026 thefashionroundtable
Most Recent Episode
I Used My ICAN Fees to Buy a Makeup Kit & Ready-to-Wear Doesn’t Have to Be Cheap
In this episode of Fashion Roundtable, we sit down with Ajide Daniels (the founder of Aso) to unpack the real journey from unexpected beginnings to building a ready-to-wear brand that challenges the idea that affordable fashion has to look cheap. W
Time: 54:33
Play
In this episode of Fashion Roundtable, we sit down with Ajide Daniels (the founder of Aso) to unpack the real journey from unexpected beginnings to building a ready-to-wear brand that challenges the idea that affordable fashion has to look cheap.
We talk about the defining moments, the struggles, the costly mistakes, and the mindset behind creating a brand with identity, structure, and long-term vision in the Nigerian fashion industry.
If you're a fashion entrepreneur, creative, or business owner trying to build something meaningful, this episode is for you.
✨ What you’ll learn in this episode:
• How he got started in fashion
• The moment Aso became a real brand
• Why ready-to-wear doesn’t have to be cheap
• The hardest parts of running a fashion business in Nigeria
• Marketing strategies that actually work
• Expensive mistakes and lessons learned
• Building a brand identity that lasts
• Vision for the next 10 years
• Advice for upcoming fashion entrepreneurs
⏱ TIMESTAMPS
0:00 - Intro
1:10 - How it all started
11:22 - When Aso became a brand
15:40 - Best features of the brand
18:00 - Visa conversation
19:15 - How that experience changed things
25:00 - Building the brand identity
27:50 - Credit Direct hype
28:50 - The hardest part of the business
35:10 - Biggest struggle so far
36:40 - What she’s putting in place
39:15 - Marketing
46:00 - Most expensive mistakes
51:13 - The 10-year vision for Aso
53:52 - Advice
54:18 - Giveaway 🎁
Fashion Roundtable is where we have honest, unfiltered conversations about fashion, business, and building in Nigeria.
Subscribe for more real stories from the people shaping the fashion industry.
#thefashionroundtable
Episode ID:
1000758872175
GUID: Buzzsprout-18944399
Release Date: 02/04/2026, 16:00:00
Description
Honest fashion conversations from Nigeria 🇳🇬
Feed URL
https://rss.buzzsprout.com/2598202.rss
Apple Podcasts: Customer Reviews
No Entry