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The Enablement Optimization Podcast

The Enablement Optimization Podcast

Sales Enablement Collective
Released: 2026-04-30
© Product Marketing Alliance LTD
The Enablement Optimization Podcast - QR Code
FreeNew
3 Episodes
Audio
Listen on Apple Podcasts
FreeNew
3 Episodes
Audio
Listen on Apple Podcasts
Released: 2026-04-30
© Product Marketing Alliance LTD
Most Recent Episode
Episode 3 - Your sellers are wasting 4 hours a month. Here's the fix. With Andrew Zinger

Episode 3 - Your sellers are wasting 4 hours a month. Here's the fix. With Andrew Zinger

Andrew Zinger has spent his career in rooms that did not want to listen and figuring out how to make them. From running Salesforce boot camps for 200 new hires a week to building enablement functions inside some of the world's most complex sales organi
Time: 46:17
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Andrew Zinger has spent his career in rooms that did not want to listen and figuring out how to make them.
From running Salesforce boot camps for 200 new hires a week to building enablement functions inside some of the world's most complex sales organizations, he has developed a clear and often contrarian view of what enablement actually is and what it is not.
In this episode of the Enablement Optimization Podcast, Andrew joins Chris Walker and Leann Leone to share the two philosophies that have shaped how he builds enablement programs: distraction-free selling and golden selling time.
Together, they represent a fundamental rethink of how information reaches a sales team, when skill development should happen, and what sales leaders actually need to do their jobs well.
Andrew does not believe in one-offs, he does not chase perfection, and he will not run a program he cannot measure. In this episode he shares how to do it and more.
Episode ID: 1000764809867
GUID: 0ee00137-8e77-4500-a537-594a372bbb1d
Release Date: 30/04/2026, 17:06:45

Description

The Enablement Optimization Podcast is for the people doing the work. Not consultants theorizing about it. Not vendors selling into it. The practitioners, the directors building enablement functions from scratch, and the managers making programs land across thousands of sellers. Backed by the Sales Enablement Collective, a community of 18,000 enablement professionals. Hosted by Leanne Leone and Chris Walker.

Feed URL

https://fast.wistia.com/channels/b1irmcjrrd/rss

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