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161: User-generated content, internal comms challenges, content costs Time: 47:08
As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?
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EPISODE SUMMARY
Intro
Talking Point: User-generated content
Spotlight: Starbucks teams up with Netflix
Quick News & Quick Takes: Is cancel culture affecting brands?
Quick News & Quick Takes: A mandate for internal comms
Quick News & Quick Takes: The cost of content production
Listener question: Should you 'fake it until you make it'?
Closing
ARTICLES AND LINKS
User-generated content represents 39% of time spent with media
New report finds social media video now sees as much consumption time as traditional TV
Starbucks and Netflix team up on new social content series
Cancel culture: Confusing, complex and contentious
Five firefights: Where Internal Communication leaders need to shake things up in 2022
The average cost of a B2B content asset is $2,791
Half of companies outsource content, but quality is a persistent challenge
Can we all just stop faking it?
Arik's Jan. 26 webinar: Discover social media trends for 2022
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Release Date: 20/01/2022, 06:01:00
